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Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
Nº 01 · Summer 2026

The Journal

8 articles
Cover story

The Date-Night Scent Guide: Warm, Radiant, and Still There at Last Call

Nine warm, night-leaning picks with the presence to draw someone a step closer — and the runtime to still be there when the evening ends.

OccasionsFragrance Index· 2026-07-04· 4 min read
The full index
01
Occasions

The Wedding Guest Scent Guide: Beautifully Present, Never the Story

How to smell wonderful at close range at someone else's wedding — romantic, day-friendly picks by ceremony type, plus the one-spray-less rule that keeps your sillage out of the vows.

Fragrance Index· 2026-07-04· 4 min read
02
Occasions

The Arm's-Length Rule: Office Fragrances That Stay Polite All Day

Shared air makes workplace scent a consent question. The fix is two dials — sillage radius and longevity runtime — plus eight polite picks and one elegant warning about checking the bands, not the vibe.

Fragrance Index· 2026-07-04· 4 min read
03
Fragrance Reviews

The Bitten Apple Goes to Milan: Lolita Lempicka's Niche Turn at Esxence 2026

Nearly three decades after an apple-shaped bottle helped define the gourmand fairy tale, the newly independent French house brought a six-fragrance niche collection to artistic perfumery's biggest fair.

Fragrance Index· 2026-07-04· 4 min read
04
Trend Reports

The Pistachio Boom: How an Ice-Cream Note Became 2026's Gourmand Obsession

Pistachio search interest is up 852 percent, and a flavor that lived at the gelato counter now anchors the gourmand wave — eight bottles explain how it happened.

Fragrance Index· 2026-07-04· 4 min read
05
Dupes

Dupes That Actually Work: Nine Pairs Scored by Our Similarity Engine

We ran nine of the internet's favorite dupe claims through a transparent similarity engine — the scores stretch from 74 down to 50, and that spread is the honest part.

Fragrance Index· 2026-07-04· 4 min read
06
Occasions

The Bridal Fragrance Guide 2026: Pick by Moment, Not by Trend

How to choose the most memory-loaded fragrance you'll ever wear — by moment, by scent family, and with the practical rules that protect both the dress and the memory.

Fragrance Index· 2026-07-04· 4 min read
07
Performance

Beast Mode by Design: Eight Fragrances Built to Outlast Your Day

Lasting power is physics, not luck — eight fragrances from our beast-mode longevity band, scored from their compositions and sorted by where they'll serve you best.

Fragrance Index· 2026-07-04· 4 min read