FIFragrance Index
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What America is searching
Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
Theme

Men's Fragrance

Fragrances most often marketed to and worn by men — though scent has no gender.

"Men's" is a marketing category, not a rule: it groups the woody, fresh, spicy and aromatic styles most often sold to men. Plenty of these wear beautifully on anyone. Below are the men's-marketed fragrances our data sees discussed most for this audience.

Perfumes with Men's Fragrance

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