FIFragrance Index
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What America is searching
Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
How people shop scent

Notes & accords

Decode a scent by its building blocks — the notes and accords a fragrance is made of.

Most people now search a smell before a brand: “vanilla perfume”, “pistachio fragrance”, “oud cologne”. Our scent engine reads every fragrance into its accords and notes, so you can start from the material you love and find everything built around it.

Explore by accord

Explore by note

Fragrances, decoded

Most talked-about, by our data