FIFragrance Index
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What America is searching
Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
How people shop scent

Longevity & beast mode

The performance question — what actually lasts all day and fills a room.

“It doesn’t last” vs “compliment monster”. Our performance engine reads every composition — the weight of its base anchors, the volatility of its opening, the concentration — and scores how long it lasts and how far it projects. Calibrated against community-reported wear.

How long fragrance lasts

Beast Mode

All-day-and-then-some. Heavy base anchors — oud, musk, amber, patchouli — in high concentration (extraits, elixirs). You'll smell it tomorrow.

Long-Lasting

A solid working day on skin. A weighted base under a lively heart — most well-built eaux de parfum live here.

Moderate

A few good hours, then it settles close. Balanced compositions and lighter eaux de toilette — recharge after lunch.

Soft & Close

An intimate whisper: citrus colognes, mists and airy compositions built from volatile materials that lift off fast.

The performance list

Most talked-about, by our data