FIFragrance Index
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What America is searching
Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
How people shop scent

Formats & layering

Beyond the spray — oils, solids, hair mists and the art of layering.

Hair-safe mists, travel solids, perfume oils and the art of layering — the fastest-growing ways people wear scent. Our format engine reads every product's form across the catalog, so you can shop the format, not just the juice.

Beyond the spray

Perfume Oil

Alcohol-free scent in an oil base — wears close, lasts long, and warms with your skin. The traditional way to wear fragrance. 1,101 in the index.

Solid Perfume

A wax balm you dab on pulse points. Travel-proof, spill-proof, discreet — and easy to reapply anywhere. 602 in the index.

Hair Mist

Formulated for hair — lower alcohol so it doesn't dry strands, and scent that moves with you all day. 386 in the index.

Body Mist

A light, generous splash of scent — lower concentration for an all-over refresh you can re-spray freely. 984 in the index.

All-Over Spray

A versatile lighter mist (typically 5–15% oil) made to be sprayed anywhere — skin, hair, clothes. One scent, everywhere. 20 in the index.

Attar

The concentrated perfume-oil tradition — dense, alcohol-free drops with remarkable persistence. 453 in the index.

Layering

Stacking two scents into one signature — a base-heavy anchor under a brighter top. Start with a shared note between the two.

Beyond-the-spray picks

Most talked-about, by our data