FIFragrance Index
Sign in
What America is searching
Vanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-ledVanilla15.1M / moPistachio+852%Guava+1200%Marshmallow+242%Bridal+197%Solid perfume+175%Matcha+174%Hair mist+136%Arabiyat Prestige+15,600%Oakcha+117%“Tom Ford dupe”risingClean girlTikTok-led
How people shop scent

Dupes & affordable luxury

Smell expensive for less — legal, inspired-by alternatives to the fragrances everyone wants.

“Tom Ford dupe”, “Baccarat Rouge alternative” is roughly a quarter of all fragrance search. We turn community comparison signals into an honest similar-scent map — with the % match decomposed, never a bare claim.

Dupe houses

The most-duped originals

Dupes that deliver

Most talked-about, by our data